ABOUT AMRITSARWALA ®
The Brand Story
Amritsarwala is a celebration of Amritsar’s rich culinary heritage, inspired by the soulful flavors, warmth, and traditions of Amritsar. Rooted in authenticity and driven by passion, Amritsarwala brings together time-honoured recipes and uncompromising quality to offer a truly memorable food experience. Our journey began with a simple vision: to serve genuine Amritsari food that reflects the true taste of Amritsar—bold, hearty, and full of love. From aromatic gravies and freshly baked breads to classic vegetarian delights and indulgent sweets, every dish at Amritsarwala is crafted using carefully selected ingredients and traditional cooking methods.
Journey of Authentic Flavors
From the historic lanes of Amritsar to your table, our story is one of authenticity and dedication. We invested years in perfecting traditional recipes, understanding spice compositions, and refining tandoor craftsmanship under the guidance of master chefs. Our foundation rests on premium sourcing, skilled training, and an unwavering commitment to quality.
From the Streets of Amritsar
Our Mission
To preserve and share Authentic Amritsari Culinary heritage by delivering high-quality, traditional flavors through consistent standards, and unwavering commitment to authenticity. We aim to make original Amritsari food accessible across India while maintaining the integrity of centuries-old recipes.
Our Vision
To make Amritsarwala, the ultimate symbol of authentic Punjabi cuisine, preserving the timeless flavors of Amritsar and sharing our rich culinary heritage with the world—while creating meaningful franchise opportunities that keep these traditions alive for generations.
Meet Our Leader
Dr. Rubjeet Singh Grover, Managing Director of Amritsar Haveli Hospitality Private Limited, is a forward-thinking entrepreneur and accomplished innovator who has played a pivotal role in shaping the modern Amritsari food industry. With deep expertise across business strategy, operations, manufacturing, import–export, entertainment, and hospitality, he leads with vision, discipline, and determination. His strength in building empowered teams and nurturing leadership has driven the sustained growth of a diversified and successful enterprise. Recognized as Most Dynamic Entrepreneur of North India and Entrepreneur of the Year in 2019, he further cemented his legacy in 2020 by setting a world record for the largest Amritsari Kulcha, championing Punjabi cuisine on a global platform.
Our Culinary Philosophy
At Amritsarwala, our culinary philosophy is defined by timeless authenticity, uncompromising quality, and an enduring passion for food. We preserve heritage recipes perfected over centuries, refusing to dilute tradition with shortcuts or passing trends. Each dish is meticulously prepared using premium ingredients, guided by time-honoured techniques that honour true craftsmanship.
